It's more of how he addressed the follow-up speculation of an actual release. He could have stopped it all without naming the forums specifically and just reaffirmed it was a future event exclusive only with no plans for sale at this time. But he got his clicks and his name out there a little more, which I suspect was his goal, just like clickbait titles on YouTube, etc.it's not that deep. promo styles aren't typically registered, not sure what you're even looking for?
And again, they were always intended to be gifts for fans (and friends of the brand). nothing more.